With the rise of e-commerce, clothing quality alone can no longer meet the needs of the vast majority of people, and more and more clothing physical stores began to work hard on vision. Lighting plays a key role in the visual effect of the store. If you want to better express the clothing and improve the charm of goods, good lighting design is indispensable.
How to make the store space form an attractive visual image through lighting design, so that the brand positioning, sense of fashion and sense of value of clothing brands can be fully reflected? This requires the control of lighting methods, color temperature, lamp selection and so on.
Create light and dark areas to highlight the primary and secondary
Many shops still like to shine the space brightly. In fact, the contrast between light and shade is more impressive. It is an effective means to guide customers to pay attention to important seasonal clothes by emphasizing the clothes that they want to attract customers' attention through the light and dark levels, lighting them up as the key part and darkening the secondary part.
Pay attention to coordinating light color
Men's clothing stores generally focus on cold colors and white light, which plays a role in displaying high-end quality. Women's clothing stores are more used in combination with cold and warm light. Warm light can neutralize the cold light, showing a slightly cold feeling. The clothes and space exposed are also more warm, creating a shopping atmosphere that is easier to attract female consumers.
In addition to the warm and cold light color, the color of the light should also be appropriately matched according to the clothing characteristics or seasons. For example, blue light gives people a cold and cold feeling, which is usually used in summer clothes; Yellow light gives people a warm feeling, which is usually used for winter clothes.
Choose lamps with high flexibility
Due to the particularity of clothing store display, it often changes due to seasonal changes and other reasons, so it is best to choose track spotlights with high flexibility for clothing stores.
Generally speaking, the two angles of width and width are used together, and the narrow angle irradiates the hanging and models in the exhibition area for key display; Provide uniform illumination to other areas at a wide angle, so that the whole has a certain rhythm of light and dark, so as to achieve the purpose of attracting passenger flow.
Here are three examples to illustrate.
1. High end menswear store
The overall decoration of this store presents a simple and lively style, and the design style is further refined through the material and ceiling lighting, such as the ceiling is painted clean gray white, the floor is paved with marble tiles, and the display cabinet with simple lines made of logs, etc.
In terms of lighting design, the overall store design avoids using too much unnecessary lighting. Except for a laminate display cabinet light belt for key lighting, most of the lighting is provided by two longitudinal embedded track lights on the ceiling. Illuminating the displayed items in this cleaner and elegant way not only ensures sufficient illumination in key areas such as the exhibition area, but also integrates perfectly with the overall design concept of the store, making the lighting effect on the clothes bright, comfortable, high-end and tasteful.
2. Men's suit store
Walking into this men's clothing store, you have to sigh: the interior decoration materials with dark brown solid wood texture and the men's suits that give people a calm and prudent feeling are simply suitable! Let the whole store space present a gentleman like high-profile.
Moreover, the lighting design of this store is very reasonable, mainly in the form of key lighting, creating a clear-cut space. In particular, it creatively adopts the way of opening light slots on the ceiling (one of which is a circular light slot) to make key lighting for Zhongdao, and the color of the light is also cold white light. This lighting method not only keeps the ceiling clean and tidy, but also obviously suits the high-end quality that the store wants to present.
3. People friendly women's clothing store
The merchandise display of this women's clothing store is a little "over full", and the floor height is also low, which is easy to produce a sense of depression. Therefore, this store abandons the traditional lighting method of surface mounted track spotlight, and selects embedded lamps to integrate them with the ceiling, so as to broaden the vision of the head and enlarge the sense of space of the store.
Moreover, the store uses low color temperature and low illumination lights to create a warm and comfortable light environment, which caters to the consumer psychology that women shop more to meet their emotional needs.
Nowadays, many commercial spaces advocate simple interior design style. Therefore, in order to better integrate with the interior design style, many lighting designers often use the lighting method of seeing light without light, and prefer to choose Mini spotlights with good concealment, small size, precision and high flexibility when designing commercial spaces.
Just like the above three examples, although they belong to clothing stores with different types and brand positioning, we can find that they not only meet their different lighting needs, but also treat the ceiling very clean and tidy. The secret is that they all use the same track spotlight from seeposh.
For clothing stores, the role of light is far from simply illuminating goods and meeting people's visual function needs. It should also be the guarantee of creating space, rendering atmosphere and creating a perfect consumption experience.
How to make the store space form an attractive visual image through lighting design, so that the brand positioning, sense of fashion and sense of value of clothing brands can be fully reflected? This requires the control of lighting methods, color temperature, lamp selection and so on.
Create light and dark areas to highlight the primary and secondary
Many shops still like to shine the space brightly. In fact, the contrast between light and shade is more impressive. It is an effective means to guide customers to pay attention to important seasonal clothes by emphasizing the clothes that they want to attract customers' attention through the light and dark levels, lighting them up as the key part and darkening the secondary part.
Pay attention to coordinating light color
Men's clothing stores generally focus on cold colors and white light, which plays a role in displaying high-end quality. Women's clothing stores are more used in combination with cold and warm light. Warm light can neutralize the cold light, showing a slightly cold feeling. The clothes and space exposed are also more warm, creating a shopping atmosphere that is easier to attract female consumers.
In addition to the warm and cold light color, the color of the light should also be appropriately matched according to the clothing characteristics or seasons. For example, blue light gives people a cold and cold feeling, which is usually used in summer clothes; Yellow light gives people a warm feeling, which is usually used for winter clothes.
Choose lamps with high flexibility
Due to the particularity of clothing store display, it often changes due to seasonal changes and other reasons, so it is best to choose track spotlights with high flexibility for clothing stores.
Generally speaking, the two angles of width and width are used together, and the narrow angle irradiates the hanging and models in the exhibition area for key display; Provide uniform illumination to other areas at a wide angle, so that the whole has a certain rhythm of light and dark, so as to achieve the purpose of attracting passenger flow.
Here are three examples to illustrate.
1. High end menswear store
The overall decoration of this store presents a simple and lively style, and the design style is further refined through the material and ceiling lighting, such as the ceiling is painted clean gray white, the floor is paved with marble tiles, and the display cabinet with simple lines made of logs, etc.
In terms of lighting design, the overall store design avoids using too much unnecessary lighting. Except for a laminate display cabinet light belt for key lighting, most of the lighting is provided by two longitudinal embedded track lights on the ceiling. Illuminating the displayed items in this cleaner and elegant way not only ensures sufficient illumination in key areas such as the exhibition area, but also integrates perfectly with the overall design concept of the store, making the lighting effect on the clothes bright, comfortable, high-end and tasteful.
2. Men's suit store
Walking into this men's clothing store, you have to sigh: the interior decoration materials with dark brown solid wood texture and the men's suits that give people a calm and prudent feeling are simply suitable! Let the whole store space present a gentleman like high-profile.
Moreover, the lighting design of this store is very reasonable, mainly in the form of key lighting, creating a clear-cut space. In particular, it creatively adopts the way of opening light slots on the ceiling (one of which is a circular light slot) to make key lighting for Zhongdao, and the color of the light is also cold white light. This lighting method not only keeps the ceiling clean and tidy, but also obviously suits the high-end quality that the store wants to present.
3. People friendly women's clothing store
The merchandise display of this women's clothing store is a little "over full", and the floor height is also low, which is easy to produce a sense of depression. Therefore, this store abandons the traditional lighting method of surface mounted track spotlight, and selects embedded lamps to integrate them with the ceiling, so as to broaden the vision of the head and enlarge the sense of space of the store.
Moreover, the store uses low color temperature and low illumination lights to create a warm and comfortable light environment, which caters to the consumer psychology that women shop more to meet their emotional needs.
Nowadays, many commercial spaces advocate simple interior design style. Therefore, in order to better integrate with the interior design style, many lighting designers often use the lighting method of seeing light without light, and prefer to choose Mini spotlights with good concealment, small size, precision and high flexibility when designing commercial spaces.
Just like the above three examples, although they belong to clothing stores with different types and brand positioning, we can find that they not only meet their different lighting needs, but also treat the ceiling very clean and tidy. The secret is that they all use the same track spotlight from seeposh.
For clothing stores, the role of light is far from simply illuminating goods and meeting people's visual function needs. It should also be the guarantee of creating space, rendering atmosphere and creating a perfect consumption experience.
